Over the past two weeks, I have met at least 70 entrepreneurs through Ashoka Africa, the All African Conference on Social Entrepreneurship, and most recently at our launch of the Afri-love Connection Club in Mombasa.
One thing that has really stuck out for me in these experiences is that entrepreneurs worldwide really struggle to get their stories out to the world.
And it bothers me.
If you and your business remain the best kept secret, you’ll never get customers.
And without customers, your business won’t survive.Continue Reading