danielle anderson

Hi, I’m Danielle Anderson, founder of Step & Stone.

I love helping passionate entrepreneurs run successful businesses which have a positive impact on other people’s lives.

Through my individual coaching sessions, focus sessions, ClarityKit and monthly events, I help people just like you to underpin your business with solid foundations.

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my startup confession: 2014 year in review

In the last run up to the holidays and the end of the year, we can all be feeling a little bit overwhelmed and possibly even a little burnt out.

For many of you, the holidays may be the only time that you take your foot off the accelerator and give yourselves a chance to catch your breath.

For others, you’re looking forward to the quiet period – you’ll finally the headspace to focus on what’s next.

Will you take an opportunity to acknowledge how far you’ve come in the past 12 months?

I will.  And in today’s post I’d like to share my year with you and my goals for the year ahead.Continue Reading

how to manage your time better in business

Do you find it hard to focus on your longer term strategy for business growth and still keep the day-to-day running?

Even more of a specific question: How hard is it to choose what to prioritise on a daily basis?

You’re not alone.

Hi, I’m Heather, and I know exactly how you feel!

Not only has starting my own business recently pushed my own juggling skills to the max, but as a remote personal assistant I’ve also helped many people just like you.  I meet so many business owners who are stuck in the day-to-day.

It is killing their business AND it’s killing their passion.

Don’t let this happen to you.  You can manage your time better.Continue Reading

it’s time to stop comparing yourself to others

Confession time.

Sometimes I find myself comparing myself to others who are seemingly further ahead than me.  It can be painful and crippling to feel like I’m not good enough.

I imagine those “successful” people don’t have to work hard for things like I do – clients fall into their laps, they have tons of followers on social media who regularly engage, they’re always on top of their business activities, and they do it all gracefully!

Can you relate?

In our recent Social Sound Off, it emerged that most of us were comparing ourselves to others too.  So I’ve decided it’s time for us all to have…

a wake up call!

Continue Reading

what successful entrepreneurs do – and why it matters

Starting a business can be hard, eh?  You have so much passion for what you’re doing and hope that with a lot of hard work and dedication it will take off.

Yet at times that seems so far away.

Your greatest fear is that you won’t make it.  You will have put in so much blood, sweat, and tears yet have nothing to show for it.  You don’t want people to think you’re crazy.  You don’t want to look like you’ve failed.

So how can you increase your chances of being a successful entrepreneur?Continue Reading

how to price your product without emotion

Jane is starting a business.  She’s done her market research, she knows who her ideal customer is, and she’s decided on the first product to offer.

There’s just one sticking point: how to charge for it.  She has settled on a price, but it doesn’t feel quite right.  She’s not alone in thinking this – when she mentioned the price to a few friends, they raised their eyebrows and told her she’s undercharging.

But she’s terrified of raising the price and putting people off.  She thinks she should focus on quantity over profit so that she can break into the market.

You might relate to this – do you start to panic when someone asks you how much your product or costs?  Do you immediately drop your price if a potential customer says they can’t afford it?  Did you price your product so low that you’re barely breaking even or operating at a loss?  Or worse yet, do you even know? (*My handy spreadsheet below can help you!)Continue Reading

a helping hand: andrew’s story

What’s it like once you’ve battled those initial doubts and decided to launch a business?  Today, I’m delighted to introduce you to Andrew Williams who provides young people with guidance and support in broadening their life skills and provide a route into a career rather than a ‘job’.   Here, he shares his motivation for starting his business, YourLife Workshops, and what prompted him to reach out for a helping hand.


Before I started working with Danielle, I knew I had the passion and enough knowledge to start a business, but something was lacking.  I faced two big challenges – a lack of confidence and a lack of time.Continue Reading

the best way to conquer networking fear

You know that you should be getting out more.  Talking to people.  Telling them what you do.  Building up your network.

So you bite the bullet and sign up for an event.  But as the day looms, you become more and more nervous.  That voice in your head asks: “What will you say?  Why would anyone care?  You’ll just be a babbling mess!”

As your networking fear continues to build you finally say to yourself, “I’m not going.  I just can’t do this!”

And so, you don’t go.  And nothing changes in your business.  No one is calling.  No one is stumbling upon your website.  No one knows that you’re the best kept secret.

this can’t go on.

Continue Reading

why you should say no more often

Ray is a great entrepreneur.  As the founder of a budding social enterprise, he gets involved in everything from accounting to sales, admin to strategy development.

He’s also a leader – raising money at charity events, working with influential members of the community, and being the biggest champion of those he’s trying to help.  He tries to spend time with friends and family, but often works late into the night and can’t turn his mind off from thinking about his business.

But if you catch him in a moment of honesty, you’ll find out that it’s not as easy as it appears.  He’s exhausted.

Ray can’t say no.  And because he can’t say no, he’s spending his very limited time and energy chasing after things that won’t help his business progress.

He thinks that he needs to say yes to every opportunity that comes his way – to prove himself and his level of commitment, to build up his network, or to earn some additional income to buy more time to get his business off the ground.  He’s terrified of the consequences of saying no.

But something has to give.

Here are two ways to start saying no more often.

Continue Reading

a helping hand: katie’s story

What’s it like once you’ve battled those initial doubts and decided to launch a business?  Today, I’m delighted to introduce you to Katie Brown who has co-created and run successful and innovative health, wellbeing and arts services for over 15 years.  Here, she shares her motivation for shifting the focus of her business, Connected Wellbeing, to start something new and what prompted her to reach out for a helping hand.


helping handBefore I started working with Danielle I had built a good reputation as a thought leader, innovator and speedily efficient problem solver in digital mental health innovation.  But I don’t think it was necessarily very easy to work out how to work with me.  I knew that I liked to do very creative and experimental work and working with like-minded people was very important to me.  But I wasn’t articulating that well.

I was also wrestling with the realization, that whilst I was working on innovative projects, the focus wasn’t quite where I wanted it to be.

Where am I now?Continue Reading

top secrets to best manage your time

Have you heard yourself saying any of these statements since launching your startup?manager your time

“I’m so busy!”

“How will I ever find the time to get it done?”

“Something has to give! It can’t continue like this.”

If yes, then today’s post is for you.

When you start a business, not only will you need to make all of the decisions, but you have to execute them as well. Suddenly you become the accountant, the marketeer, the sales person, the web designer, the employee, and the boss. The enormity of the tasks you need to do may start to feel overwhelming and when that happens, other areas of your life may suffer.

You don’t have time for friends and family. You sit at your desk all day without having a break.  And yet each day the list continues to grow. How will you ever get it all done?

Here are three secrets to best manage your time.Continue Reading