I wonder how many people per day search Google for “how to start a business”. There are billions of results. BILLIONS.
But as I look at just the first few pages of results, none of them mention the one crucial thing that is non-negotiable.
The ONE thing that will fuel you through all the steps that follow in starting a business.
Do you know what it is?
And by love, I mean devotion. To yourself and to your idea. By love I also mean an intense feeling of connection. To your mission. To your customers. To your business.
Love is what drives you. Love is what inspires you. Love is what supports you when you’re putting it all on the line and taking a massive risk in following your passion. Love is what gives you courage when you have doubts.
Without it, you and your business won’t get very far. Here’s why….
my love story
Once upon a time (3.5 years ago), I had a ‘real job’ and I was considered ‘successful’. Yet the more I climbed up the corporate ladder, the more I hated it. I didn’t want to spend the rest of my life doing work that really didn’t matter.
And so, I left. With no idea of where I wanted to head.
I knew I was smart. I knew I had potential. I knew I was made for bigger things. Yet I had no idea what those things were.
I started on a journey of discovery – looking at my innate skills, pushing my boundaries, opening myself up to new experiences, and trying to figure out what I ACTUALLY enjoyed doing.
During that process, I stumbled upon business coaching. We fell in love. And so my love story with business began.
i love business because…
- It gives me a reason to wake up in the morning! It’s AMAZING to be my own boss, come up with ideas, and work my butt off to make those ideas a reality!
- It encourages me to learn and grow, think and adapt. It motivates me to constantly build up my expertise and figure things out along the way.
- It inspires me to truly make a difference to those I choose to work with.
- It has given me the opportunity to cross paths with some incredible people that I never would have met in that old cubicle!
- It pushes me to constantly yearn for more.
I define my own priorities. I make the rules. This is my dream. And all of this stuff is REALLY important to me.
dirty little secrets
But wow, starting a business is HARD WORK!
We all hear that it will take awhile to build something. We hear that it’s going to cost more than we think.
But I truly believed that since I was going to work REALLY hard on it and be super motivated, my story would be different.
Guess what? It wasn’t!
Starting a business hasn’t been like anything I’d experienced before.
None of my friends understood it. They were supportive but didn’t really ‘get it’.
My relationships have suffered. My focus has been elsewhere, my hours have been erratic, and people have told me that I “only care about the business”.
Emotions go into overdrive. I had to face rejection. I had to face fear. I had to face my own insecurities. I had to try, learn, change, and try again. And even 3 years down the road, this STILL happens.
It gets familiar because you’ve seen it before, but it doesn’t always get easier.
here’s the truth
Sometimes I’ve HATED parts of this journey. But despite the highs and lows, despite the tears and frustration, despite the uncertainty and fear, despite it all…
I’ve never wished to walk away.
Because of love.
what’s your love story?
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