danielle anderson

Hi, I’m Danielle Anderson, founder of Step & Stone.

I love helping passionate entrepreneurs run successful businesses which have a positive impact on other people’s lives.

Through my individual coaching sessions, focus sessions, ClarityKit and monthly events, I help people just like you to underpin your business with solid foundations.

To learn how I can help you, book your free consultation here.


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4 ways to stay motivated during the lows of startup life

Starting a business produces a mixture of emotions.

On one hand, you’ll have a lot of high points.  It’s exhilarating to finally be working on something you’re passionate about.  It’s inspiring to be surrounded by other people with great ideas and the courage to do something with those ideas.  It’s rewarding to make progress towards building a business that you’re proud of.

And yet, on the other hand, there are some really LOW lows.  It can be absolutely terrifying to not know what lies ahead.  It can be frustrating to not see things happen as quickly or easily as you would like for them to.  And it can be devastating on the days when you think it may not work.

Starting a business isn’t ever going to be easy, but when the low points come on too strong or too often, you might also find it tough to stay motivated.

The fire that once fueled you has died down.  The little things that used to excite you now seem like a chore.  You have so many things to do, yet you’re finding it difficult to make a start on any of them.

Sound familiar?

If so, try these four tips to help pick yourself up, dust off your knees, and try again tomorrow.

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where to find clients when you’re getting started

Finding your first clients when starting your business can feel like a daunting task.  Those first clients represent a lot.  They validate your idea.  They give you a glimmer of hope that maybe it’s all going to work out after all.  That you aren’t crazy for starting this business.

No wonder you feel so much pressure to find them!

Let’s start with one assumption – the clients that you’re looking for DO exist.  You have already done your market research and know there is a group of people out there with the challenge you’re looking to solve.  (If you haven’t done that yet, check this out.)

These clients just need to know that you’re there and ready to help them.

So how exactly do you find them??

If you’re searching for the first clients for your startup, you’ll want to try these three strategies.Continue Reading

do you actually need a business plan? common myths that may have you re-think your approach to planning

Imagine you’re sitting across from me.

I want to ask you a really important question.

Are you ready for it?

Here it goes…

“When was the last time you looked at your business plan?”

You avert my gaze and remain silent.

“Do you have one?”, I’d then ask.

Then one of two things would happen.  You’d either tell me “No” as a slight grin appears across your face.  Or you’d tell me “I have one that I put together for [insert competition or application here], but it’s really out of date”.

I’ve lost track of times this scenario has played out in real life with entrepreneurs I’ve spoken to.  When I dig deeper into their reasons for NOT having a business plan, I hear the same excuses over and over again.

So today, I’m going to debunk the top three myths that I hear.

Think a business plan is a waste of time?  Think again.Continue Reading

how storytelling can help you communicate more effectively

If you’re like most people, you can vividly recall a story that has stayed with you over time.

Maybe it’s a story you read as a child that sparked your imagination.  Perhaps it is one that shifted your perception as a teenager.  Or one that has inspired action as an adult.

Stories help us to see the world in a new way.

We each have a unique story within us.  Stories are how we put our lives into context, how we make sense of the world around us.  And so, we naturally use stories in our daily communication.  Stories are what happen to us – they’re what we do, who we are, and who we want to be.

And guess what?

it should be no different in business.

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when life gets in the way of business

Multiple priorities.  Deadlines.  Stress.  Fatigue.  Lack of motivation.

Sometimes, despite our best efforts, things don’t quite go to plan.  The unexpected happens.  Life gets in the way.

When you’re working for someone else, there are usually procedures in place to reduce the pressure.  Maybe you can delegate to someone else.  Maybe you can slack off a bit and no one will notice.  Maybe you can even take some time off.

But what do you do when you’re the boss?Continue Reading

3 important things to do BEFORE you apply for funding (that could make or break your application)

You’re really on to something with your idea.

It’s original, it’s exciting, and you KNOW it can make a big impact.

So far you’ve been funding it all on your own.  But as your bank account dwindles rapidly down to its last cents, you have some important choices to make.

You don’t want to give up on your dream yet, but in order to turn your idea into something real, you need money.Continue Reading

want to attract more customers? read this first

Since the start of the year, I’ve had tons of great ideas of what to do next in my business.  But I have been so busy working with clients that I haven’t had the head space nor spare time to really think strategically.

So I took advantage of the long weekend and escaped to the Netherlands with my laptop, big sheets of paper, and lots of colourful Sharpies to spend some much needed time working ON my business.

attract more customersI carefully chose a beautifully decorated Airbnb which had lots of space to spread out and was flooded by natural light.  I believed that spending time in a different environment would allow the creative juices to start flowing.

I wouldn’t be distracted by normal life.  I could stay up all night working on my business if that’s what I wanted.  There would be no one there to disrupt my flow and tell me otherwise.  I could make TONS of progress.

Sounds great, huh?

There was just ONE problem.Continue Reading

5 questions to help you choose the right social media platforms

Social media – for better or for worse, it’s here to stay!

You hear that social media is a powerful tool for your business.  It can raise awareness of your brand, allow you to connect with potential customers, and possibly lead to direct sales.  It makes sense to connect with more people.

But with all the options out there, it can be overwhelming to know where to start.  The idea of getting your head around blogging, Facebook, Twitter, LinkedIn, and the rest can feel a bit…impossible.

Which ones do you choose?

What are you supposed to post?

And how on Earth you will find the TIME to manage them all!?

Before you jump straight in at the deep end and choose your social media platforms, you’ll want to answer these questions first.Continue Reading

your passion won’t pay the bills – true or false?

You’re trying to start a business doing what you love – caring about the world around you and longing to make a difference. Your passion seeps through your pores. Ideas emerge constantly. You could talk for hours.

Yet month after month, money drains from your account. Not much is coming in to replace it.

But you’re confident that it will work. It MUST work.  You’ll be able to use your passion to pay the bills.

You tell yourself that it will be fine once you start to get some customers. They just need to know you exist and then of course they’ll be interested. Everyone will love your idea, right?

Probably not.

if you do only one thing for your business this week

Continue Reading