danielle anderson

Hi, I’m Danielle Anderson, founder of Step & Stone.

I love helping passionate entrepreneurs run successful businesses which have a positive impact on other people’s lives.

Through my individual coaching sessions, focus sessions, ClarityKit and monthly events, I help people just like you to underpin your business with solid foundations.

To learn how I can help you, book your free consultation here.


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when life gets in the way of business

Multiple priorities.  Deadlines.  Stress.  Fatigue.  Lack of motivation.

Sometimes, despite our best efforts, things don’t quite go to plan.  The unexpected happens.  Life gets in the way.

When you’re working for someone else, there are usually procedures in place to reduce the pressure.  Maybe you can delegate to someone else.  Maybe you can slack off a bit and no one will notice.  Maybe you can even take some time off.

But what do you do when you’re the boss?Continue Reading

3 important things to do BEFORE you apply for funding (that could make or break your application)

You’re really on to something with your idea.

It’s original, it’s exciting, and you KNOW it can make a big impact.

So far you’ve been funding it all on your own.  But as your bank account dwindles rapidly down to its last cents, you have some important choices to make.

You don’t want to give up on your dream yet, but in order to turn your idea into something real, you need money.Continue Reading

want to attract more customers? read this first

Since the start of the year, I’ve had tons of great ideas of what to do next in my business.  But I have been so busy working with clients that I haven’t had the head space nor spare time to really think strategically.

So I took advantage of the long weekend and escaped to the Netherlands with my laptop, big sheets of paper, and lots of colourful Sharpies to spend some much needed time working ON my business.

attract more customersI carefully chose a beautifully decorated Airbnb which had lots of space to spread out and was flooded by natural light.  I believed that spending time in a different environment would allow the creative juices to start flowing.

I wouldn’t be distracted by normal life.  I could stay up all night working on my business if that’s what I wanted.  There would be no one there to disrupt my flow and tell me otherwise.  I could make TONS of progress.

Sounds great, huh?

There was just ONE problem.Continue Reading

5 questions to help you decide which social media platforms are right for your business

Social media – for better or for worse, it’s here to stay!

You hear that social media is a powerful tool for your business.  It can raise awareness of your brand, allow you to connect with potential customers, and possibly lead to direct sales.  It makes sense to connect with more people.

But with all the options out there, it can be overwhelming to know where to start.  The idea of getting your head around blogging, Facebook, Twitter, LinkedIn, and the rest can feel a bit…impossible.

Which ones do you choose?

What are you supposed to post?

And how on Earth you will find the TIME to manage them all!?

Before you jump straight in at the deep end and choose your social media platforms, you’ll want to answer these questions first.Continue Reading

your passion won’t pay the bills – true or false?

You’re trying to start a business doing what you love – caring about the world around you and longing to make a difference. Your passion seeps through your pores. Ideas emerge constantly. You could talk for hours.

Yet month after month, money drains from your account. Not much is coming in to replace it.

But you’re confident that it will work. It MUST work.  You’ll be able to use your passion to pay the bills.

You tell yourself that it will be fine once you start to get some customers. They just need to know you exist and then of course they’ll be interested. Everyone will love your idea, right?

Probably not.

if you do only one thing for your business this week

Continue Reading

4 bad habits to fix before making that cold call

I was asked a question recently in my private Social Startup Facebook group (click here to request to join the group) about my thoughts on cold-calling.  Is it something I would suggest as a way to generate new leads?

How do you feel about picking up the phone to call a stranger?  Will they be interested in whatever it is that you want them to buy?  Would they even hear you out til the end of your rehearsed sentence?  Or would they hang up and leave you feeling even more deflated than you already do because you’re not making any money?

(FYI – I share my response below.)Continue Reading

how to stop burnout from stopping you

I’ve met plenty of entrepreneurs who boast about the number of hours they put into their business, almost as though it’s a badge of honour they proudly wear on their sleeve.

They talk about being part of #TeamNoSleep, as though it’s a competition on who can get by on the least amount possible.

They tell me that if you love what you do, it’s not really work.

They tell me that they’ll work an 80-hour week for themselves to avoid working a 40-hour week for someone else.

I understand the excitement of starting  a business.  I understand that there are so many things to do and how difficult it can be to fit it all in.  I understand how when you’re just about to go to bed, thoughts come pouring into your head and keep you from falling asleep.  It happens to me, too.

I’m guilty

Continue Reading

4 startup lessons from real entrepreneurs

You have an amazing idea, right?

Sometimes it keeps you awake at night because you’re just so excited by it!

You’ve given up your 9-to-5 job so that you can put 100% of your time and efforts into your business.  And yet it still doesn’t seem like enough.

Progress seems slow.  You have so many things to do.  You lack sleep.

Guess what?Continue Reading