When you’re running a business, it can be easy to let millions of things distract you.
Social media. Emails. Networking events. Chasing clients. Trying out the newest thing you read about online. Listening to different opinions.
Putting one foot in front of the other in the hopes that you’ll get SOMEWHERE.
But if you’re not being strategic, where are you actually going?
how to know if you’re strategic
First, you have a really clear idea on the type of business that you’re trying to create. To do this, you want to picture yourself in the future and describe all of the things that you want to see around you in business.
Why is this important?
Well, because we all have a different definition of what success looks like for us. We all have different dreams for the business we are striving to build.
Let me give you an example. When I was first starting my business 4.5 years ago, I knew that I wanted to create something that would give me the ability to be location independent. I wanted to be able to do my work from anywhere in the world and work with people in different countries, too.
This was my dream. But it may not be yours.
clarity enables confident decisions
Being strategic will help you more easily make decisions.
You start with this dream for the business that you want to create. You then add in the details of who you are in business for. And finally you decide on the type of product or service that you want to create for that person.
Once you’re clear on all these pieces, making decisions becomes much easier because if the choice before you isn’t taking you closer to your goals, then it’s the wrong choice to make.
Let me continue to use my business as an example. Since I had the dream of being location independent, I set up my business in a way that allowed me to do so.
From the beginning, my one-to-one clients understood that I would be working with them primarily over Skype. The larger organisations I worked with understood that I would potentially travel to them from wherever I may be located, whether from London, the US or my new home in Nairobi.
But it also meant that I set up a very lean operation with little overheads. I didn’t want to have many people working for me. I didn’t want to sign a lease on an office. And I didn’t want to make any decisions that would lock me in to a particular location for a longer term period of time.
For your business, your decisions will be different but they should align to your longer term dreams and goals.
is it time for you to get strategic?
Whether you’re just starting out or you’ve been going at it for awhile already, having a strategy in place for your business is paramount.
If you’re struggling to define who you’re in business for, how to address their particular needs, and why it all matters, it’s definitely time for you to get strategic!
Book in a free consulation to work through your challenges and put some stronger foundations in place!