blog | Step & Stone

you’re the best kept secret

October 2, 2018Be the first to share your thoughts...

Over the past two weeks, I have met at least 70 entrepreneurs through Ashoka Africa, the All African Conference on Social Entrepreneurship, and most recently at our launch of the Afri-love Connection Club in Mombasa.

One thing that has really stuck out for me in these experiences is that entrepreneurs worldwide really struggle to get their stories out to the world.

And it bothers me.

If you and your business remain the best kept secret, you’ll never get customers.

And without customers, your business won’t survive.Continue Reading

where to find clients when you’re getting started

September 18, 20184 Comments

Finding your first clients when starting your business can feel like a daunting task. Those first clients represent a lot. They validate your idea. They give you a glimmer of hope that maybe it’s all going to work out after all. That you aren’t crazy for starting this business.

No wonder you feel so much pressure to find them!

Let’s start with one assumption – the clients that you’re looking for DO exist. You have already done your market research and know there is a group of people out there with the challenge you’re looking to solve. (If you haven’t done that yet, check this out.)

These clients just need to know that you’re there and ready to help them.

So how exactly do you find them??

If you’re searching for the first clients for your startup, you’ll want to try these three strategies.Continue Reading

you can’t create in isolation

September 11, 2018Be the first to share your thoughts...

I often have tons of great ideas of what to do next in my business. And since I’ve been in this phase of evolution for some time now, I’ve been spending a lot of time thinking strategically about what direction I want to take.

But I know one thing to be true in business…

You simply cannot create in isolation.

While having the space and time available to focus on your business can help you to be REALLY creative and productive, you’ll be wasting your time if no one wants to buy your completed masterpiece.

Ready to get your business off the ground?!