Once upon a time, I religiously blogged for my business every second Tuesday. I had an editorial calendar, I had a routine, and I generally and genuinely enjoyed writing.
Until I didn’t.
I stopped being inspired by content. I’d create an editorial calendar and not follow it. I felt detached.
And only recently during an Afri-love Connection Club lunch on content creation did I realise why.
My business has evolved.
My audience has changed.
And it’s time to own it.
diary of a business evolution
We’ve all heard the statisitcs of startup failure. More than 50% don’t make it past 5 years.
I’m in my 5th year now.
Last year I didn’t make a profit.
This year I’ve recovered.
But only because my business has evolved.
What made me money before no longer does. What makes me money now is something I didn’t offer previously.
Activities that previously excited me became montonous. Conversations on certain topics became predictable.
My business has evolved. And it’s time to own it.
what’s stopped me?
Well…change is scary.
Even when we are 100% certain that we are making the right decisions, stepping out of our comfort zones to do something different requires courage, determination and a bit of stubbornness.
Yet rarely are we 100% certain of anything.
Especially a business evolution.
There’s a chance it won’t work.
If I announce my next move and it doesn’t work out, you’re going to know.
And so, I’ve been letting that fear hold me back.
But today, I’m owning this.
Today I can be honest and admit that what I was doing before was no longer working either.
So it’s time to jump forward with both feet.
you might leave me
Often we get stuck in a certain way of doing things because it’s not only comfortable for us, but it’s also comfortable for every one around us.
In business that translates into our clients. You, my audience.
If I tell you that my services may no longer suit you or if my messaging no longer resonates with you, I may lose your attention.
My database may shrink as you unsubscribe to my content.
My livelihood may be impacted.
But as sad as I am to see anyone go, from a business point of view, I want to work with people who want to work with me.
The more authentic I am with my messages, the more content I will produce.
The more interesting and unique content I produce, the more I will attact the “right” people for this next stage of business.
I hope you stay with me. But I understand if you don’t.
what comes next?
Over the next 6-8 weeks, I’ll be publishing a weekly series called “The Diary of a Business Evolution”.
In this series, I’ll be sharing the decisions that I’ve made in business lately about clients, services and key activities; the changes that are coming; and my thought-process behind it all.
Get the latest in the series, directly to your inbox, by adding your name and email address below.