Once upon a time, I religiously blogged for my business every second Tuesday. I had an editorial calendar, I had a routine, and I generally and genuinely enjoyed writing.
Until I didn’t.
I stopped being inspired by content. I’d create an editorial calendar and not follow it. I felt detached.
And only recently during an Afri-love Connection Club lunch on content creation did I realise why.
My business has evolved.
My audience has changed.
And it’s time to own it.Continue Reading