Once upon a time, you used to be someone different.
That is, until you had to reinvent yourself as a business owner.
If you’re like me, you may have gone through this process more than once before you came to this point.
Sometimes you may even reinvent yourself depending on the roles you’re playing at a particular time – wife, brother, daughter, pastor, boyfriend, friend, colleague, lover.
but all of those people are still YOU
Last week I ran a 5 day storytelling challenge – Own It!
Throughout the week, I led our community members through the process of figuring out their stories. They completed a series of tasks to work out who they are in business for, what they are offering, and why it all matters.
But people got a bit stuck when I asked…
“What makes you the best person to offer this product or service?”.
And it’s something I struggled to answer when I was first getting going 4.5 years ago.
My little voice of self-doubt would creep in and say s**t like:
- “you don’t know about this”
- “you’re starting something new at 32…some people have been doing this their whole lives”
- “look at all these other people out there already doing what you want to do”
It’s easy to think that when you reinvent yourself from whatever you were doing before to what you want to do NOW, that none of your past experience is relevant anymore. You should be paid less. Or work harder to prove yourself.
You tell yourself that no one is going to care what you have to say.
but that’s all bulls**t
Because when you reinvent yourself from *that* person to the person now sitting in front of this screen, that doesn’t just wipe away every single thing that you’ve done in the past x years of your life!!
Sure, some of it may not be as applicable anymore. Some of it you may never want to do again. But that doesn’t mean it never existed before. And it doesn’t mean that you have to leave it out of your new story if you want it to be there.
here’s how I piece together my story…
I’ve always been curious. I live in different places. Travel to a bunch more. Try new things and new experiences. Talk to strangers. Look people in the eye. Ask questions. Take an interest.
I am fascinated by these experiences.
And I’m also fascinated by business.
I spent more than 10 years in the world of investment banking. I streamlined operations, managed projects, launched new products, improved customer service, and supported tons of great ideas into reality.
In 2013, I reinvented myself into a business owner and startup coach…a merger of my years of experience in business and my passion for helping people who make it their business to give a damn. I was able to take the skills from my ‘old life’ that I LOVED and reapply them to something new that I also love.
Last year, I reinvented myself again into a digital nomad. I can run parts of my business remotely from wherever there’s wifi and I can run other parts of my business in person anywhere where there are a lot of great people starting business.
And let me tell you…entrepreneurship is EVERYWHERE. I get to meet people, connect people with each other, and learn something new everyday if I choose to.
So now I’m able to combine my innate curiosity and desire to explore with my passion for business and startups.
here’s how to make your story relevant
Wherever you’ve lived in the past. Whatever you’ve experienced. The parts about past jobs that you loved. That parts that you hated. The life lessons. The dreams.
All of it matters!
Because it has either inspired you to give up your 9-5 and start your business. Or fuelled your passion. Bonded you with your target market. Or something else.
In SOME way…it is already relevant.
You just need to find the missing pieces.
your pieces will be different
And that’s exactly how it should be.
Certain parts of your story will resonate with different audiences.
For example, with some entrepreneurs I may focus on my own experience in starting or running a business.
With others I may focus on some of the work I do with my clients. I may want them to understand that I have experience in supporting other people in similar circumstances.
If someone is a bit further along, I may highlight some of my investment banking experience where I helped to streamline operations and implement new business processes.
It’s my job to figure out what part they’d most be interested in.
And that’s your job, too!
a chance to get curious
If you’re still unsure of how to reinvent yourself and pick the best bits of your story to share, book a free consultation for my Six Steps for Getting Strategic program.
As part of your customised 3-point action plan, you may learn how to identify who you really should be telling your story to, what message they need to hear, and why you’re the BEST person for the job.
To book your slot, fill in this brief form and I’ll be in touch shortly!