If you’re anything like me, you have a bit of a love / hate relationship with social media.
I really love the part where I get to connect with people around the world. Conversation comes naturally to me and I’m genuinely interested in what people have to share. This has lead to numerous business opportunities and has allowed me to build up my global network.
But, to be really honest, I kinda hate the part where I have to figure out *what* to post online when it’s not just a conversation with one other person. Sourcing content bores me. Scheduling it excites me even less.
so why do I bother?
Because not being on social media means you’re not keeping up.
A big portion of your audience is on social media, which makes the platform a great opportunity for startups to engage with your market without spending too much on marketing.
So after choosing the best platforms for your business, how can you turn those channels into sales funnels?
1. lead generation
When a social media platform like Facebook serves lead ads, those who’ve seen it can click on them and fill out an information form on the spot. These ads can help you generate leads without giving potential customers the hassle of having to visit your website to register.
In addition, Ayima identifies that the real strength of lead generation is in its algorithm. Facebook has a system of showing ads to users within your specified audience who are most likely to interact with them. This means that engagement from your ads is almost always guaranteed.
After a user visits your website, you can “follow” them through the web via retargeting campaigns. Retargeted ads usually appear on a website’s ad network, a dedicated space which shows different ads depending on the page visitor. Many websites feature these ad networks as their way of monetizing.
Retargeting works by placing a cookie on a user’s browser so that it can track their journey across the web. These ads are helpful for customers who have left your website, but have yet to make a decision on purchasing your products. Research has shown that around 90 percent of visitors leave a website without converting or buying, and retargeted ads are helpful for reclaiming these customers.
3. product videos
According to the majority of online shoppers, their least favourite part of shopping online is not being able to touch the product physically. This is especially true for fashion and beauty items. In this case, launching product videos would give your e-commerce business some leverage.
Video marketing is rapidly gaining traction among users. In fact, Social Media Today reports that over 8 billion Facebook videos are watched every day. Since people are now more visual-oriented, they appreciate product videos. Such material can contribute to conversion.
4. live stories
You can also showcase your products and services through live streaming. This makes your content more shareable and memorable for your market. Most social media platforms now have live streaming features, which also provide a great way for businesses to connect with their audience. Royal Society of Arts fellow Murray Newlands notes the advantages of live stories, saying that they prove your company is not faceless. By showing behind-the-scenes footage of your company, you effectively humanise your brand, making it more relatable to customers.
5. social media live chat
You can improve customer service by providing support via Facebook live chat. This can be done by adding a plugin, extension or app to your website. Using Facebook chat is preferable as opposed to other chat box extensions since many people are already familiar with it. Additionally, Forbes discussed how the chat feature helps your customers while promoting your Facebook page at the same time. Once the customer engages with you via chat, he or she is more likely to visit your Facebook page.
With fool-proof social media plans and the right channels, your e-commerce business can have a competitive edge. Remember, though, to be creative with your strategies as well in order to leverage your business further. Social media presence is essential for all kinds of companies. If you want to put your startup company out there, these platforms are some of the best tools you could have.
ready to create your strategy?
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