When you’re first starting out in business, there are A LOT of things to consider. Who will be your customers? How will you find them? What will you charge for your products and services? Will anyone REALLY pay that???
We’ve all been there. And learning from what others have done can be a huge help in building out own confidence and taking the steps we need to take to make it work.
But first, you’ve gotta make the leap!
Today, I bring you the third installment in our series of stories of entrepreneurs. Let’s see what Carme has done so far…
who’s carme rota?
Today I’d like you to meet Carme of Caia Graphic. She’s been a graphic designer and illustrator for five years, and started to run her own company six month ago. She works with csmall to medium companies which need graphic design services periodically, but not so much to have a designer full time in house.
how did you go from what you were doing before to what you are doing now?
After working in different companies and studios from London and Barcelona for about five years, I felt a bit stuck in terms of values. I wanted to contribute to those companies or organizations that are helping our society in some areas such as education, health, culture, etc. In these dificult times we are living in, I wanted to be part of the positive gear of our society. I believed that I could do more and better and, also, I wanted to have the control of my schedules and my earnings, prioritising what is important to me. After having this idea for almost three years, I wanted to prove to myself that I could make an impact on the communication of the world.
what are your business goals?
My goal is to find that niche where I can contribute to the communication of companies or organizations around the world working towards positive change. On a personal note, I want to live where is best for my family and me, including different places in the world, and take control of my schedule and my salary.
how has starting and running a business impacted your personal relationships?
In my case there are only positive impacts so far. I had a lot of opportunities in front of me, but needed to act and start to work for it. I feel much happier and now we can much better manage our schedules with his weekly changing rota. However, I spend a lot of hours working on weekends and can’t always go out with friends or plan long bank holiday as I never know what’s going to happen next month.
what’s the best piece of advice that you’ve received so far?
Don’t devalue your work and your capacities. If some clients wants your work for a lower price, maybe he doesn’t need to be your client! Every professional has his or her own objectives and should go for them.
what mistakes have you made along the way and what have you learned from them?
In my early stage of managing my company, I’m making mistakes every now and again. But mostly I’m doing wrong on issues related on selling myself as a professional and my services. I’m learning so much about confidence and self esteem.
tell me about something unexpected that has happened during your startup journey.
I was put in contact with a freelance marketing women to see if she could help me with the definition of my company and myself. I wanted to see her vision of my services and have a different point of view. After seeing my work, she thought I could help her with some of her clients and sent me over some nice brand illustration projects. That was a great surprise to me…I was expecting something very different from her! 😉
what’s your biggest fear?
My biggest fear is don’t have the resources to make it happen, and don’t be able to earn the minimum money to survive.
we all experience self-doubt at times. How do you deal with yours?
Ah! that is something that makes me “ill”, but when self-doubt happens, I’m trying to be positive and keep it in context.
what’s something that you’ve wasted money on?
In online business courses that just sell you a pdf and then there is no other help. I just have a computer folder full of unused courses.
knowing what you know now about your business, what do you wish you had known from the beginning?
I would have liked to know that even if you are full of work, you have to leave at least some hours per week to work in your personal brand and evaluating what is going wrong and what is going well in order to think on the future of your company.
wanna connect with Carme?
If you want to connect with Carme and other hear more stories of entrepreneurs like her, why not join our private Facebook community? Ask us anything, share your highs and lows, and get the support you need.